Web, Email & Social Media Data

We have three resources available for basic web performance metrics:

1. Parse.ly* (best option for easy-to-understand metrics and some detail; SELF-SEVICE) 
   • Allows you to look up pages as soon as they are live and see information on marketing channels, engaged time, video plays, email conversions, device type, campaign tags, etc.
   • By setting your own timeframe, you can view your top content on a daily, weekly, monthly, or a custom date range basis.
2. Power BI US States Web & Social Dashboard (best option for very quick check-in; SELF-SERVICE)
   • Open to all TNC employees and updated on a monthly basis. Information here is pulled from Adobe Analytics and will allow you to find information on visits, unique visits, page views, pages/visit (Web Pages tab is most helpful to see page performance)
3. Adobe Analytics (best option for custom dashboards; SUBMIT REQUEST)
   • Requires understanding of how to use Adobe Analytics workspaces (more complicated than Parse.ly)
   • Best option if you need a dashboard of multiple dimensions and metrics to monitor over time

*requires a log-in –if you do not have one, please submit a digital request

Submit a request for a heatmap analysis. See what areas receive the most engagement, clicks and how far down visitors scroll. 

The Evergreen Article List is a list of articles within each AEM site group that are consistently receiving high levels of organic traffic. You can further filter the list to see if the page meets Nature.org’sengagement benchmark for average engaged time. Updated on a quarterly basis.

Power BI US States Web & Social Dashboard

• View page and site group activity such as visits, unique visitors, page views, and pages/visit (web pages tab is most helpful to see page performance)
• You can also view the web summary, engagement, & marketing tabs for results by marketing channel and site engagement activities such as email sign-ups and downloads.

Parse.ly

• On Parse.ly you have the option to filter pages based on ‘Section’ which correlates to site group in AEM. Simply select ‘Section’ in the top navigation bar and then select the group you need. If you don’t see your group, select a larger date range by clicking on ‘Historical’ and then lengthening the time!

• When considering engagement, we look at metrics such as bounce rate, time spent per visit, and pages per visit. You can find all three of these metrics in the Power BI US States Web & Social Dashboard. Once there, look at the 'Web Summary' tab and identify some states that have a similar amount of traffic to yours (look at visits or page views) and compare KPIs to see where you rank.
• If your metrics are much lower than the averages seen on other states of your size, view the 'Web Pages' tab to see which pages may be performing lower than average across these KPIs.

US States can visit the Power BI US States Web & Social Dashboard to view social post data. Additionally, we have a Power BI Social Benchmark Dashboard that includes all global TNC social handles (that use Khoros) and provides a view of impressions, reach, and engagement rate MoM for the last 12 months. Data is available summarized to the month as well as at the post level.

Email delivery metrics, link-level activity, and suppression counts are available in the CEP Results Report

Email delivery metrics, link-level activity, and results by Country, State, and Placement Type are available in monthly Nature News reports. They can be found here: Nature News Report Repository

• Revenue requests can be complicated depending on what you are looking for. We recommend submitting a request.
• If you want a very general idea of how many donation submissions are coming in monthly from people located in your state, you can access the Power BI US States Web & Social Dashboard and specifically view the ‘Web Engagements’ tab to see the forms visited, submitted, and revenue generated. Note that this data does not include sustainer donations (data is based on actual donation form submissions, recurring donations are not tracked in this data source).

For information that is more complex and/or comprehensive please submit a digital request and provide as much information as possible (URLs, time period to be analyze, goals/KPIs/Objectives)

Same as above! For information that is more complex and/or comprehensive please submit a digital request and provide as much information as possible (URLs, time period to be analyze, goals/KPIs/Objectives)