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Mobile Technology

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Mobile at TNC

The Global Digital team is committed to pursuing mobile solutions that address the needs of our audiences and help us better engage with new audiences on mobile devices.

For questions and support or to pass along a great idea, submit a request using the Digital Requests Form.

Still consider mobile an afterthought? Scroll down and read the mobile use statistics!

Image by Free-Photos from Pixabay. CCO license.
Women on phone at counter. Image by Free-Photos from Pixabay. CCO license.

Mobile Web & Email

The Digital Engagement team has adopted a 'mobile first' mindset, especially when it comes to designing and building new web and email content. This means that sites and emails are responsive. Text and image sizes adapt, page width shrinks, and the content displayed adjusts for different user experiences.

 

Google's Mobile First Indexing

How our site appears and behaves on mobile is critical to ensuring that nature.org pages appear in search results. "Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward." https://developers.google.com/search/mobile-sites/mobile-first-indexing

 

Success with responsive email:

  • When The Nature Conservancy switched to responsive email, we saw a 50% increase on click-throughs on mobile devices and tablets. This amounted to a 4% lift on clicks overall.
  • When the Conservancy redesigned GPN to be mobile responsive, we saw a 4.6% lift. This was a 33% increase on mobile click-throughs, from 12% to 16.6% (2,579 to 9,485).

Key Resources:

  • The most important thing you can do is ask to see mobile designs first! Build desktop design second, once mobile is approved. Not only does this provide for a great mobile experience, but it helps us focus on what's really important and prioritize it accordingly.
  • Building a site but not sure how to test it in a mobile environment? Try Google Chrome's Device Mode and Mobile Emulation. You can simulate just about any tablet or mobile experience as well as different connectivity environments. You can also check break points on the fly to see how they are reacting and where they need refinement.

 

Mobile Apps

 

Mobile Tech and Innnovations

 

 

Mobile Statistics

Mobile Traffic to Nature.org

Mobile Search Traffic, General

Mobile & Email

Mobile & Brand Interaction