Mobile Technology

The Gardens by the Bay in Singapore
Gardens by the Bay The Gardens by the Bay in Singapore has won numerous design awards for integrating innovative architecture with green space. © Greg Metro

The Global Digital team is committed to pursuing mobile solutions that address the needs of our audiences and help us better engage with new audiences on mobile devices.

For questions and support or to pass along a great idea, submit a request using the Digital Requests Form.

Still consider mobile an afterthought? Scroll down and read the mobile use statistics!


Mobile Web & Email

The Digital Team has adopted a ‘mobil first’ mindset, especially when it comes to innovating, designing and building new web and email content. This means that sites and emails are responsive. Text and image sizes adapt, page width shrinks, and the content displayed adjusts for different user experiences.

Google's Mobile First Indexing

How our site appears and behaves on mobile is critical to ensuring that pages appear in search results.

“Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.”

Success with responsive email

When The Nature Conservancy switched to responsive email, we saw a 50% increase on click-throughs on mobile devices and tablets. This amounted to a 4% lift on clicks overall.

When the Conservancy redesigned GPN to be mobile responsive, we saw a 4.6% lift. This was a 33% increase on mobile click-throughs, from 12% to 16.6% (2,579 to 9,485).

Key Resources:

  • The most important thing you can do is ask to see mobile designs first! Build desktop design second, once mobile is approved. Not only does this provide for a great mobile experience, but it helps us focus on what's really important and prioritize it accordingly.
  • Building a site but not sure how to test it in a mobile environment? Try Google Chrome's Device Mode and Mobile Emulation. You can simulate just about any tablet or mobile experience as well as different connectivity environments. You can also check break points on the fly to see how they are reacting and where they need refinement.


Mobile Apps


Mobile Tech and Innnovations



Mobile Statistics

Mobile Traffic to

  • 36%. This number is highly dependent on how much traffic comes from channels such as Organic and Paid Social. Months where there is a spike in traffic from these sources, lift the share of Mobile Phone traffic as a result. In FY18, Mobile Phone accounted for 31% of traffic.

  • 23%. The percentage of all digital donations on the TNC global site in FY19 that came from Mobile Phones and Tablet (15% and 8% respectively). In terms of digital revenue, Mobile and Tablet accounted for 17% of revenue (9.4% and 7.4% respectively).

Mobile Search Traffic, General

Mobile & Email

  • Mobile is responsible for at least 50% of all email opens Source

  • Yes! Mobile users check their email three times more than non-mobile users  Source

  • 75% of US people open emails on a mobile device Source

Mobile & Brand Interaction

  • 52% of customers are less likely to engage with a company because of a bad mobile experience (email)  Source

    57% of mobile users won’t recommend a business if their mobile website is poorly designed or unresponsive  Source

  • 51% of smartphone users have discovered a new company while searching on their phones Source

  • More than 50% of videos are watched on mobile (93% of Twitter videos). 


  • 46% of people would not purchase from a brand again after an interruptive mobile experience Source

Digital Resources

Head over to our Resources page to learn more about our different digital channels.