Florida Panther mother with three kittens © FWC

Global Digital University

How to Build an Engaging Article

May 2020

The Building and Engaging Article GDU course was held in May 2020. Course attendees  learned ways to write more engaging articles by using data-proven tactics for grabbing an audience’s attention and holding it. In the recording below, presenters cover optimal page layout for desktop and mobile, how to best use CTAs, writing digestible content, using visuals, and examples of effective content. They also explore content article data for nature.org, including what our visitors are searching, SEO trends, and most importantly, what it all means for our content creators.


  • Clemente Santiago, Sr. Digital Content & Editorial Manager
  • Adam Bloom, Sr. Social/Digital Content Writer
  • Lindsay Mineo, SEO Specialist
  • Lane Horter, Digital Production Manager

This session is designed for anyone involved in or interested in digital content authoring or publication. 

Slide deck

GDU Presents: Building an Engaging Article Learn from TNC experts on editorial style, digital production, content strategy, and search engine optimization as they discuss data-confirmed tips and tricks for building great articles. Originally presented on May 20, 2020.